A n international research team led by Tobias Otterbring, now at Aarhus University, tracked purchases people made at a home-furnishings Karlstad men looking for men in a midsize Swedish city during one weekend. When a tall, athletic-looking male employee stood at the entrance, male shoppers Oriental beauty spa Vasteras significantly more money than usual and more, on average, than female shoppers did.
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The conclusion: Men buy more Casual sex Uppsala manly men. The presence of this physically imposing guy in a store uniform as soon as people walked in the door did seem to change the way that men shopped. Interestingly, in later research we found that the effect was even greater for male customers of Karlstad men looking for men stature. We think this is because the physically fit male we used activated the classic male competitive instinct.
We know that tall, athletic-looking men typically have greater success in economic and mating markets. So when male shoppers saw him, we suspect, they sensed a rival and responded by signaling their own status: They opened their wallets.
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Men spent twice as much as women did when the fit male employee was present. Previous research has shown that men are indeed more inclined to try to prove their superiority when exposed to physically attractive women.
We wanted to explore intrasexual competitive behavior instead. There were, of course, other store employees around during our field study.
But we only compared purchases made when Karlstqd particular male employee was present against those made when he was absent. At the same time, research has shown that women respond to intrasexual competition. Images of stronger-looking guys caused men to prefer larger logos on clothing. Men spend more in the afternoon than they do in ,en morning? We controlled for that by having Karlstad men looking for men employee Baby stores in Molndal after lunch on Saturday and before lunch on Sunday, so he was present at different times on different days.
What exactly did he look like?
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